If you're looking for a savory way to celebrate spooky season, Fresh Brothers has just debuted new pumpkin-shaped pizzas.
Available Halloween through Thanksgiving, Fresh Brothers' new pumpkin-shaped pizzas are a delightfully creative twist on your average pizza. These seasonal pies are made with pizza dough shaped into the form of the signature Halloween gourd. The pizzas can be topped with whatever you like, so you can customize your very own pumpkin pizza creation.
Throughout October, Fresh Brothers is also surprising and delighting customers with what they're calling “BOO Bags” as a random act of kindness. These treat-filled goodie bags will be given out with random pizza deliveries and may contain a $20 VIP dining card/gift card in them.
Image Credit: Fresh Brothers
Key Themes Behind This Trend
- Seasonal-shaped Food
- Innovative food companies can capitalize on the holiday season by creating unique, seasonal-shaped foods to attract festive customers.
- Customized Pizzas
- The popularity of customized pizzas gives rise to unique shaped creations such as Fresh Brother's pumpkin-shaped pizzas.
- Random Acts of Kindness Marketing
- Surprising customers with unexpected, treat-filled goodie bags, like Fresh Brother's BOO bags, is a powerful marketing technique that can build customer loyalty.
Where This Applies
- Food and Beverage
- The food and beverage industry has the opportunity to create seasonal-shaped foods to innovate the industry.
- Restaurant and Catering
- The restaurant and catering industry can capitalize on the popularity of customized pizzas by offering unique shaped pizzas as an option.
- Marketing and Advertising
- Marketers can utilize the power of random acts of kindness to build brand awareness and customer loyalty.
