PUMA x XO collectively create a second collection for Spring/Summer 2018, drawing a strong influence from travels and culture. The sportswear series blends cultural influences from the East and West to represent The Weeknd's constant jet-setting lifestyle. It translate through the merge of various stylistic themes, timeframe influences, and cultural details.
The images and campaign video show the PUMA x XO sportwear pieces that take on a subtle militaristic style. Some standout items from the collection is the half-zip pullover sweater coated in a red color palette and the black embroidered jacket. The sneakerboots are another notable piece, merging together a sneaker silhouette with a more rugged boot look. It has a gum-hued sole foundation and a all black upper on top.
Image Credit: PUMA x XO