At TrendHunter, we love viral ads that let you customize, personalize or upload your own image, which is why we love Puma’s new 60th anniversary campaign.
The interactive ad, called "I am 60," lets you try on 60 years worth of fashion trends using a picture of your choice. Clearly this was something we couldn’t pass up, which is precisely why Puma’s ad is so effective—it’s fun, creative and personalized, key ingredients in creating something viral.
Kinda reminds me of the personalized virtual yearbooks, also worth checking out if you got a kick out of the Puma campaign.
More Stats +/-
Interactive Retro Flashbacks
DIY Virtual Moustaches
70 Athletic Performance-Enhancing Gifts
Festive Dairy-Free Creamers
Luxe Cosmetic Holiday Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.