PUMA is releasing a footwear and apparel collection inspired by Nintendo's Animal Crossing: New Horizons sim game. The clothing giant has informed its new collection based on the colors, characters, and aesthetics of Animal Crossing.
PUMA originally announced a sneak peek of this upcoming collection on Twitter, and subsequently, images of the collaboration began circulating. Among the many pieces to launch is the Animal Crossing x PUMA Wild Rider sneaker. The shoe is a supportive walking shoe with a soft and pastel aesthetic. Light hues of blue, turquoise, and whites make up the design.
The collaboration also features a light green hoodie with illustrations of each game character printed on the back. Animal Crossing: New Horizons was ranked the third biggest selling game of 2020 and makes for an exciting and highly-anticipated collaboration.
Image Credit: PUMA
What Makes This Trend Stand Out
- Video Game Fashion Collaborations
- Fashion brands are collaborating with video game franchises to create clothing and footwear collections inspired by popular games.
- Nostalgia Marketing
- Brand collaborations with beloved video game franchises are aimed at evoking nostalgia in consumers and creating a sense of community.
- Gaming Lifestyle Influences Fashion
- The popularity of video gaming culture is influencing fashion and apparel choices, inspiring new designs and trends.
Sectors Adopting This
- Fashion and Apparel
- The fashion and apparel industry can explore new markets and audiences by collaborating with popular video game franchises for branded collections.
- Gaming and Entertainment
- Video game companies can expand their brand and generate new revenue streams through collaborations with fashion and apparel brands.
- Marketing and Advertising
- Nostalgia marketing is a growing trend that can be leveraged by marketing and advertising professionals to create emotional connections with consumers and build brand affinity.
