Nike has released the design for French team PSG's new kit for the 2014-15 season. The highlight of this redesign is an eye-catching manipulation of the iconic stripe that runs down the center of the team's kit.
PSG's new kit will feature a thin red-and-white stripe that runs from the collar to the hem with a wider tonal and dark blue stripe apparent in the background. The stripe has a 360-degree appearance and also runs down the back of the shirt. The shirt is equipped with a V-neck collar and oversized club crest, which features a red shilhouette of the Eiffel Tower.
This new design is intended to capture the brilliance and promise of the current PSG team while also promoting the club's core values through the colors blue (representing elegance), red (representing passion) and white (representing respect).
French Soccer Team PSG's New Kit Heralds a New Era of Success
1. Redesigning Sports Kits - Disruptive innovation opportunity: Explore new ways to manipulate the iconic features of sports kits to create unique and eye-catching designs.
2. 360-degree Striping - Disruptive innovation opportunity: Develop innovative techniques to create stripes that appear seamless and continuous from all angles.
3. Promoting Core Values Through Color - Disruptive innovation opportunity: Use color symbolism to visually communicate the values and identity of sports teams through their kit designs.
1. Sports Apparel - Disruptive innovation opportunity: Incorporate new materials and construction techniques to enhance the comfort, performance, and style of sports apparel.
2. Athletic Footwear - Disruptive innovation opportunity: Create footwear designs that complement and enhance the visual impact of the redesigned sports kits.
3. Sports Marketing - Disruptive innovation opportunity: Develop innovative marketing campaigns that leverage the design and symbolism of sports kits to engage fans and build brand loyalty.