In an effort to keep the community safe, Cadillac Fairview–a chain of shopping centers in Canada–recently unveiled its first-ever PSA video series on community health and safety. The brand prioritizes consumers' safety since the onset of the pandemic with new measures like physical distancing, traffic flow management, use of personal protective equipment and increased cleaning of high touch point surfaces to combat the spread of the virus.
Its new PSA video series reaffirms Cadillac Fairview's commitment to health and safety ahead of the holiday season. The series includes five testimonial videos from employees the first two videos highlight the work of Jaideo Kardeo, Security Supervisor at CF Fairview Mall and Patrick Murray, Property Manager at CF Sherway Gardens. Viewers can watch the entire series online through CF's platform.