What is the trend of branded resolution campaigns?

Brands partnering with influencers or celebrities to motivate consumers into making long-lasting positive changes in their lives.

What is the trend of gamified motivation?

Using gamification to make habit-forming activities more rewarding and therefore more likely to be sustained.

What is the trend of virtual event marketing?

Hosting an interactive virtual event or a campaign that engages consumers with brands and their products to communicate and deliver rewards in a fun way.

What are the implications for the food and beverage industry?

Brands partnering with influencers or celebrities to motivate consumers and promote healthy eating habits through gamification and virtual events.

What are the implications for the fitness and wellness industry?

Brands creating campaigns that reward consumers for healthy choices and regular exercise, through gamification and virtual events.

What are the implications for the consumer goods industry?

Brands using virtual events and gamification to create buzz and incentivize consumers to purchase their products and create brand loyalty.

Motivational Resolution Campaigns : Prove It Day

Motivational Resolution Campaigns

Kellogg's Special K Joined with Kaitlyn Bristowe for #ProveItDay

Riley von Niessen — January 26, 2021 — Lifestyle

References: youtube & proveitday

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While many start out the new year with a few resolutions, it can be hard for them to stick to them, especially with the difficult times the COVID-19 pandemic has brought on, however with the launch of #ProveItDay, Kellogg's Special K and 'Dancing with the Stars' winner Kaitlyn Bristowe, hope to inspire Canadians to make long-lasting positive changes in their lives.

Although January 17th has previously been known as "Ditch New Year's Resolution Day," Kellogg's Special K decided to rebrand the day to celebrate the forming of new habits. On Prove It Day, the company rewarded shoppers by supplying them with scannable barcodes on its Special K cereal boxes. When scanned through the Prove It Day website, fans had the chance to unlock motivational prizes, ranging from a year's worth of Special K's healthy cereals, to yoga mats, exercise bikes, and fitness trackers.

Image Credit: Kellogg's

Trend Themes

Branded Resolution Campaigns — Brands partnering with influencers or celebrities to motivate consumers into making long-lasting positive changes in their lives.
Gamified Motivation — Using gamification to make habit-forming activities more rewarding and therefore more likely to be sustained.
Virtual Event Marketing — Hosting an interactive virtual event or a campaign that engages consumers with brands and their products to communicate and deliver rewards in a fun way.

Industry Implications

Food and Beverage — Brands partnering with influencers or celebrities to motivate consumers and promote healthy eating habits through gamification and virtual events.
Fitness and Wellness — Brands creating campaigns that reward consumers for healthy choices and regular exercise, through gamification and virtual events.
Consumer Goods — Brands using virtual events and gamification to create buzz and incentivize consumers to purchase their products and create brand loyalty.

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