Crunchy Protein Puffs

Brass Roots Makes Flavorful Plant-Based Snacks with Sacha Inchi

Brass Roots makes protein puff snacks that are low in sugar and delight the senses with unique flavors like White Cheddar, Truffle Rosemary, Sweet Heat and vegan-friendly Jalapeno Cheddar. These low-sugar, protein-packed snacks are made with sacha inchi, also known as the Inca peanut, which is packed with omega-3.

While many puff snacks are satisfying for their texture alone, these crunchy snacks are made with purposeful ingredients that cater to a wide range of dietary choices. The plant-based, grain-free puffs are said to have about as much protein per serving as jerky and are loaded with healthy fats from avocado oil.

Some of the protein puff flavors offer a creative reinterpretation of comforting snacks—while the Jalapeno Cheddar variety reminds of cheesy nachos, the Truffle Rosemary puffs rethink truffle fries.

Plant-based Snacks
There is an opportunity for companies to develop more plant-based snack options like Brass Roots' sachainchi protein puffs.
Low-sugar Snacks
Given increasing concerns around high sugar intake, more companies should offer low-sugar snack alternatives such as Brass Roots' protein puffs.
Healthy Fats
There is a growing demand for snacks that contain healthy fats like the avocado oil used in Brass Roots' protein puffs.

Where This Applies

Snack Food Industry
There is an opportunity for companies in the snack food industry to offer more healthy, plant-based snack options like Brass Roots' protein puffs.
Health Food Industry
Companies in the health food industry can focus on creating low-sugar and high-protein snack options such as Brass Roots' protein puffs.
Plant-based Food Industry
Companies in the plant-based food industry can innovate and produce snacks utilizing potent plant-based protein sources like sacha inchi which is used in Brass Roots' protein puffs.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 38%
Freshness 8%