Lohilo, a Swedish ice cream company that specializes in sharing high-protein products, unveiled sugar-free protein popsicles.
The Classic Cola and Mango Passion popsicles from Lohilo are enhanced with BCAA (Branched-Chain Amino Acid), which is beneficial for decreasing the breakdown of protein during exercise. These enriched sugar-free popsicles are sweetened only with natural sugar from grapes and are packed with seven grams of protein.
In recent months, a number of innovative ice cream brands have worked tirelessly to create low-calorie, high-protein ice cream products and at the same time, reframe frozen desserts in the minds of consumers as permissible indulgences. Health-conscious consumers are also seeking out free-from, better-for-you food and beverages in general that exclude sugar in favor of other natural sweeteners.
What Makes This Trend Stand Out
- Protein-packed Frozen Treats
- Innovative food brands can explore creating more protein-packed frozen treats to cater to health-conscious consumers who want indulgences that also offer healthy benefits
- Natural Sugar Alternatives
- There is opportunity to use natural sugar alternatives like grape sugar instead of artificial sweeteners to create guilt-free frozen treats that appeal to a wider consumer base
- Free-from Indulgences
- Brands can focus on offering free-from frozen treats like sugar-free popsicles to cater to consumers who want to indulge without feeling guilty
Sectors Adopting This
- Frozen Desserts
- By catering to the growing demand for healthier frozen treats, frozen dessert makers can capitalize on the trend and create products that cater to both taste and health
- Sports Nutrition
- Brands in the sports nutrition industry can explore incorporating BCAA into their products and offering them in the form of frozen treats for consumers who are conscious about their protein intake
- Natural Sweeteners
- Companies that specialize in natural sweeteners can collaborate with frozen dessert makers to offer alternatives to artificial sweeteners that cater to health-conscious consumers
