In celebration of National Oat Milk Day, Califia Farms is introducing a new plant-based beverage called Protein Oat that uses pea, oat and sunflower proteins to deliver an ultra-nutritious blend of nine essential amino acids. The milk alternative is said to provide all of the equivalent proteins of dairy milk, plus offer the added benefits of a complete omega-3, -6 and -9 profile with vitamins and minerals.
Protein Oat is available in Vanilla and Original flavors, offering consumers a low-sugar and gluten-free way to perhaps discover oat milk for the first time and see what makes the creamy milk alternative so popular. Beyond looking for a product that has the look and texture of milk, consumers are searching out products that offer even more nutritional value—and as Califia Farms founder and CEO Greg Steltenpohl says, Protein Oat "outperforms traditional dairy milk across major nutritional markers."
Image Credit: Califia Farms
Why This Trend Is Growing
- Plant-based Beverages
- Opportunity to create innovative, protein-packed plant-based beverages using alternative proteins.
- Oat Milk
- Opportunity to capitalize on the growing popularity of oat milk, offering low-sugar and gluten-free options.
- Complete Nutritional Profiles
- Opportunity to develop products with complete omega-3, -6 and -9 profiles, along with vitamins and minerals, to meet consumers' demand for nutritional value.
Industries Being Reshaped
- Plant-based Food and Beverage
- Disruptive innovation opportunities in developing and expanding the market for plant-based beverages.
- Dairy Alternatives
- Disruptive innovation opportunities in creating dairy alternatives that offer equivalent proteins and additional nutritional benefits.
- Functional Foods
- Disruptive innovation opportunities in the development of functional foods with complete nutritional profiles.
