The term "meat lovers" is often used to describe pizzas, burgers and sandwiches that are overloaded with an array of meat products—Sweet Earth's Protein Lover's burrito plays off of this idea, but with a plant-based twist.
The individually wrapped burrito boasts a hearty filling of scrambled eggs, quinoa, cheddar cheese, as well as two meatless products created by the brand itself: Tuscan Grounds and Benevolent Bacon. In total, this burrito boasts 20 grams of protein, plus vitamins and five grams of fiber.
The Vegetarian Protein Lover's Burrito from Sweet Earth is part of its line of Functional Burritos, which also includes wraps to suit calorie-specific diets, one's need for probiotics and others to "defog your morning brain."
What Makes This Trend Stand Out
- Plant-based Protein
- Disruptive innovation opportunity: Develop innovative plant-based protein alternatives for meat lovers.
- Functional Burritos
- Disruptive innovation opportunity: Create functional burritos that cater to specific dietary needs or health goals.
- Meatless Products
- Disruptive innovation opportunity: Invent new meatless products that mimic the taste and texture of traditional meat.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Explore the growing market for plant-based protein products and functional food options.
- Food Technology
- Disruptive innovation opportunity: Develop advanced food processing techniques to create realistic meat substitutes.
- Healthy Lifestyle
- Disruptive innovation opportunity: Cater to health-conscious consumers by offering nutritious and functional food options.
