The new Proof Eyewear 2013 lookbook is filled with foliage. Proof uses renewable, biodegradable and hypoallergenic materials, including upcycled skateboard decks, recycled metal, plastics made from plant-based acetates and sustainable sourced wood and bamboo. They also donate a large portion of profits to a charity that provides sight–giving cataract surgeries to those in need.
The lookbook offers a different take on marketing for sunglasses. Most photoshoots involving this piece of merchandise take place on sunny beaches with good looking models, but Proof decided to opt for a more organic feel. The natural surroundings hint at the eco-friendly material of the sunglasses, while also showing how the product can protect wearers from outside rays.
The Proof Eyewear 2013 lookbook makes one excited for summer.
What Makes This Trend Stand Out
- Eco-friendly Materials
- Opportunity for businesses to use renewable, biodegradable and hypoallergenic materials for their products.
- Sustainability
- Opportunity for businesses to incorporate sustainable practices and sourcing of materials.
- Charitable Giving
- Opportunity for businesses to donate a portion of their profits to a cause that aligns with their brand values.
Sectors Adopting This
- Eyewear
- Eyewear companies can incorporate eco-friendly materials in their products, donate to charity and showcase their products in different and unique environments.
- Fashion
- Fashion companies can follow Proof's lead and incorporate sustainability in their practices, materials and marketing strategies.
- Consumer Goods
- Any company producing consumer goods can incorporate sustainable practices in their materials and operations, and pledge to donate a portion of their profits to a cause that aligns with their brand values.
