The new Proof Eyewear 2013 lookbook is filled with foliage. Proof uses renewable, biodegradable and hypoallergenic materials, including upcycled skateboard decks, recycled metal, plastics made from plant-based acetates and sustainable sourced wood and bamboo. They also donate a large portion of profits to a charity that provides sight–giving cataract surgeries to those in need.
The lookbook offers a different take on marketing for sunglasses. Most photoshoots involving this piece of merchandise take place on sunny beaches with good looking models, but Proof decided to opt for a more organic feel. The natural surroundings hint at the eco-friendly material of the sunglasses, while also showing how the product can protect wearers from outside rays.
The Proof Eyewear 2013 lookbook makes one excited for summer.