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Smartphone-Free Donation Campaigns

The Promise or Pay 'May Day' Asks You to Kick Your Addition

— April 30, 2014 — Social Good
Launching May 1st, the Promise or Pay May Day Campaign asks you to do the impossible: stay off of your smartphone for 24 hours. But there's something in it for you--and others--as, much like how Promise or Pay already works, if you aren't able to keep to your commitment, you must donate money to charity.

The goals of the Promise or Pay 'May Day' campaign are numerous. For one, getting off smartphones, especially in this digital age in which many individuals hyper-consume media and technology, fosters a space for friends and family to get together--and hey, maybe even go outside. Another goal, however, is to raise $100,000 for charity including ABC's and Rice, Mineke Foundation and Open Minds.

“Advancements in technology and the Internet have allowed us to connect to each other constantly, yet ironically, people will pay more attention to their phones than friends, family or possibly someone in need," founder of Promise or Pay, Jay Boolkin, said. "We hope to use this phenomenon to get people thinking about how they interact with their fellow man.” Or woman, we would like to add.

Contact Information
Promise or Pay website
Promise or Pay on Facebook
Promise or Pay on Twitter
Promise or Pay on YouTube
Promise or Pay on Instagram
Trend Themes
1. Digital Detoxification - The Promise or Pay 'May Day' campaign highlights the growing trend of people seeking to disconnect from smartphones and technology to foster offline interactions and well-being.
2. Charitable Donations - The campaign taps into the trend of individuals wanting to make a positive impact by encouraging them to donate money to charity if they fail to stay off their smartphones for 24 hours.
3. Social Accountability - Promise or Pay's approach reflects the trend of using social pressure and accountability to motivate behavior change, in this case, challenging individuals to keep their commitment of staying off their smartphones.
Industry Implications
1. Wellness - The wellness industry can capitalize on the trend of digital detoxification by creating experiences and services that promote offline interactions and mindfulness in a smartphone-driven world.
2. Philanthropy - The campaign creates opportunities for the philanthropy industry to engage individuals who want to make charitable donations and support various causes when they are unable to meet their smartphone-free commitment.
3. Technology Addiction Support - The campaign highlights the need for solutions and support services within the technology addiction industry to help individuals reduce their reliance on smartphones and foster healthier digital habits.
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