The Project SUBWAY Collection Uses Packaging to Create Couture

 - Sep 14, 2013
References: twitter & psfk
The Project SUBWAY fashion show was held to challenge designers and to promote the sandwich brand.

The event was organized to look like a traditional fashion show, complete with runways and models. However, the designers had a challenge -- they could only create pieces with items found in a Subway sandwich shop. Forcing creativity, the final dresses were incredible. There was a mix of plastic bags, napkins and gift cards that all went into creating stunning couture.

Since this was a competition, there were judges such as Jared the Subway guy, and they had to assign a winner. The best looks will be displayed in a restaurant in New York, and they all get to eat for free during the month of September.

The Project SUBWAY fashion show was a huge success, and it proved that packaging materials can look fabulous.