Whisps Cheese is Adding a Member to Its "Cheese Board"
Laura McQuarrie — June 25, 2020 — Lifestyle
References: whisps & prnewswire
For some, professional cheese-eating sounds like a dream job and cheese crisps snack company Whisps is looking for a new member to add to the Whisps Cheese Board. The search for the next "Big Cheese" will result in one winner being paid in cash and perks to eat cheese for a year.
The cheese taster will be paid hourly to assist in monthly product quality tests, flavor evaluations and new product brainstorming sessions. The chosen cheese lover will also double as the Whisps Brand Ambassador for their city, helping to share cheese and cheese crisps with their local community. The lucky cheese lover will also benefit from being able to learn from an artisan cheesemonger and attend the World Cheese Championship in 2022.
Image Credit: Whisps
The cheese taster will be paid hourly to assist in monthly product quality tests, flavor evaluations and new product brainstorming sessions. The chosen cheese lover will also double as the Whisps Brand Ambassador for their city, helping to share cheese and cheese crisps with their local community. The lucky cheese lover will also benefit from being able to learn from an artisan cheesemonger and attend the World Cheese Championship in 2022.
Image Credit: Whisps
Trend Themes
1. Professional Cheese-eating Positions - A trend of companies seeking individuals to serve as brand ambassadors and quality controllers for their cheese products, as well as to ideate and participate in upcoming product development.
2. Cheese-based Snacks and Consumer Health - A trend of cheese-based snacks such as cheese crisps that cater to consumers who are looking for both indulgence and protein-packed snacks.
3. Cheese Education and Cheese Tourism - A trend of companies offering cheese education and cheese tourism experiences to cultivate a better understanding and appreciation of artisanal cheese.
Industry Implications
1. Food Manufacturing - Opportunities to hire brand ambassadors and quality controllers who can ideate and participate in upcoming product development.
2. Snack Food Industry - Opportunities to develop and market protein-packed, indulgent cheese-based snack products like cheese crisps.
3. Travel & Tourism - Opportunities to develop cheese education and cheese tourism experiences for consumers that highlight artisanal cheese products and processes.
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