Spring has launched a new advertising campaign for the Samsung Instinct, a cell phone touted to be an "iPhone killer". Spring put a great twist on going public by combining it with blatant product placement in a movie called "Instinct! The Greatest Product Placement Movie of All Time."
To take it to the next level, they are asking the public to sell out and use the Instinct in home videos for the princely sum of $20. The examples for placement ideas are a riot. The first 1,000 entries accepted get the 20 bucks and possibilities for future fame and fortune.
Consumer Product Placement
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Menswear-Inspired Womenswear Lines
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Sprint's Samsung Instinct Ad
- By: Going Like SixtyJul 5, 2008