The Prodigy chocolate brand has announced that it has become the UK's first plastic-negative chocolate brand that comes as part of its ongoing commitment to making the confectionery of the future more sustainable. The announcement comes as part of the brand's plastic-free packaging, but also its latest partnership with rePurpose Global that will see it helping to fund the removal of plastic from the ocean with every bar sold. The brand will be communicating its sustainability status to consumers with on-pack information.
Founder Sameer Vaswani spoke further on the Prodigy chocolate brand initiative saying, "We’re on a mission to inspire positive change in society and the food industry as a whole, further underlined by these bold new sustainability commitments. Our overall aim is to deliver sweet snacks that not only taste amazing, but benefit the environment, have a significantly healthier nutrition profile and are accessible to all. By using premium, plant-based and clean-ingredients we have created a range that delivers the full chocolate hit of your classic bar, but with half the sugar. This is chocolate that inspires change and we’re thrilled that our new packaging brings all our credentials and brand values to life.”