Unhealthy Food Landscapes

The Processed Views Photo Series Sheds Light on Poor Meal Choices

The Processed Views photo series brings attention to unhealthy processed foods in a stunningly artistic way. Turning them into picturesque landscapes, these food items are given a more existential existence in which people are encouraged to question their purpose in real life situations.

More than that, the photography duo who shot the Processed Views photo series, Barbara Ciurej and Lindsay Lochman, write, “As we move further away from the natural sources of our food, we head into uncharted territory replete with unintended consequences for the environment and for our health.”

Like the witch from Hansel and Gretal, they made the Process Views scenes predominantly appealing, thus showing how much of a trap the foods can be. From Fruit Loop valleys to chip canyons, the dioramas are phenomenal.

Processed Food Awareness
Opportunity for innovative solutions to raise awareness about the negative health effects of processed foods.
Food Photography as Art
Disruptive innovation opportunity lies in using food photography to create visually striking messages about food choices.
Environmental Impact of Food Production
Potential for disruptive innovation in finding sustainable solutions to reduce the negative environmental consequences of processed food production.

Industries Being Reshaped

Health and Wellness
Opportunity for businesses to promote healthier food choices and provide alternatives to processed foods.
Photography and Art
Disruptive innovation potential in utilizing photography and art to communicate social and health-related messages.
Sustainable Food Industry
Opportunity for businesses to develop sustainable food production and distribution practices and technologies.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 94%
Freshness 8%

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