Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gatorade Showcases the Unique Life of Pro Rider Nigel Sylvester

 - Jun 4, 2010
References: youtube & hypebeast
Seriously, the thought of even getting on a bike and riding it farther than a block leaves me hyperventilating, and watching BMX pro rider Nigel Sylvester in this intense Gatorade video just terrifies me. Teaming together, Gatorade and Nigel Sylvester have released the first video in a series of three which are to showcase his unique life as a BMX rider.

According to Hypebeast, the videos show Nigel Sylvester's fast life--both when he's riding and when he's not. One of the best tricks in the video is when Sylvester weaves in between a walking couple.