On August 1, 2013, Toronto was graced with a super fun pop-up Pringles party, featuring everything from inflatable jousting to mini golf. Photo booths were also set up around the event, letting party-goers share their experience through every social media platform. Lucky guests were also given adhesive black moustaches, a nod to the iconic moustachioed Pringles mascot.
All over Yonge & Dundas Square, Pringles promoters were handing out cans of the classic chips, putting a smile on Pringles lovers of all ages.
Trend Hunter was able to interview Ian MacIntyre, an actor and member of the sketch comedy troupe, The Sketchersons. He showed us some hilarious Pringles party tricks, like the "Literal Duck Face" and the "Mouth Magnet," proving that there ain't no party like a Pringles party.
Key Themes Behind This Trend
- Pop-up Brand Activations
- There is a trend in using pop-up events and brand activations to create immersive and memorable experiences for customers.
- Experiential Marketing
- Brands are embracing experiential marketing and creating interactive events to engage with their customers in a memorable and authentic way.
- Social Media Marketing
- Pop-up events offer a great opportunity to create social media buzz and generate user-generated content through photo booths and other interactive experiences.
Where This Applies
- Snack Food
- Snack food companies can leverage pop-up events to increase brand awareness and engagement with their customers.
- Event Planning
- There is an opportunity for event planners to collaborate with brands and create memorable pop-up events for their clients.
- Advertising
- Advertising agencies can develop creative pop-up events and brand activations for their clients to connect with customers in an authentic way.
