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The Pringles LOUD Lineup Features New Ingredients and Bolder Flavors

 - Jan 17, 2017
References: pringles & fortune
In an effort to make Pringles more appealing to a new generation of snackers, Kellogg has debuted the new Pringles LOUD lineup. Not only are the new chips available in fun new flavors, but they also made from corn and grains instead of potatoes.

The new Pringles LOUD collection consists of corn and grain-based chips in five bold and spicy flavors. Unlike the original Pringles, which are made from potatoes, the new varieties are made with layered, complex flavors that offer a more nuanced snacking experience. This means that consumers are hit with multiple flavors per bite, instead of one overwhelming flavor such as Sour Cream or Salt and Vinegar.

With options ranging from Fiery Chili Lime to Mighty Margarita Pizza, the new corn-based chips are likely to appeal to a new generation of consumers looking for snacks with bolder and more complex flavors.