The GoldieBlox ‘Princess Machine’ commercial is incredibly captivating and a fantastic way to sell its “toys for future engineers.” Its toys are meant to deliver the message that girls can literally build the future. Right off the bat, its commercial sets itself apart from typical advertisements for girls with a remake of the Beastie Boys song ‘Girls’ and an amazing Rube Goldberg machine.
The girls are shown watching a boring commercial on TV and construct a complex Rube Goldberg machine that goes on a complex journey using teacups, feather boas, baby dolls and other girly toys to turn off the television set.
To produce this commercial, Golieblox contacted director Brett Doar, who made OK Go’s ‘This Too Shall Pass’ video, which also features a similarly fun machine. This is a fantastic commercial that will inspire young girls who are just as creative.
Key Themes Behind This Trend
- Empowering Girls in STEM
- Disruptive innovation opportunity: Develop educational toys and products that encourage young girls to pursue careers in science, technology, engineering, and mathematics.
- Creative Advertising for Gendered Products
- Disruptive innovation opportunity: Create innovative and inclusive advertisements that challenge traditional gender norms in the toy industry, appealing to a wider audience.
- Rube Goldberg Machines in Marketing
- Disruptive innovation opportunity: Utilize Rube Goldberg machines as a unique and attention-grabbing marketing tool in various industries to engage and entertain viewers.
Where This Applies
- Toy Manufacturing
- Disruptive innovation opportunity: Develop and produce toys that inspire young girls to explore engineering and other STEM fields.
- Advertising and Marketing
- Disruptive innovation opportunity: Offer creative and unconventional advertising strategies that challenge societal stereotypes and appeal to diverse target audiences.
- Film and Video Production
- Disruptive innovation opportunity: Incorporate Rube Goldberg machines in films, commercials, and music videos to captivate audiences and create memorable brand experiences.
