Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Goldieblox' Rube Goldberg Princess Machine is Massively Inspiring

 - Dec 5, 2013
References: youtube & style.mtv
The GoldieBlox ‘Princess Machine’ commercial is incredibly captivating and a fantastic way to sell its "toys for future engineers." Its toys are meant to deliver the message that girls can literally build the future. Right off the bat, its commercial sets itself apart from typical advertisements for girls with a remake of the Beastie Boys song ‘Girls’ and an amazing Rube Goldberg machine.

The girls are shown watching a boring commercial on TV and construct a complex Rube Goldberg machine that goes on a complex journey using teacups, feather boas, baby dolls and other girly toys to turn off the television set.

To produce this commercial, Golieblox contacted director Brett Doar, who made OK Go’s ‘This Too Shall Pass’ video, which also features a similarly fun machine. This is a fantastic commercial that will inspire young girls who are just as creative.