Bodymetrics Promises to Deliver a Perfectly Cut and Trimmed Pair of Jeans

 - Oct 25, 2011
References: bodymetrics & gizmodo
Using the 3D mapping technology made famous by airport security terminals, Bodymetrics hopes to chart every curve, crevasse and crease in your body in order to design perfectly tailored clothing.

It's difficult enough to choose clothes (especially pants) these days, but for those of you living in London, the solution is innocuously resting in the Westfield Stratford mall, where a Bodymetrics body-scanner is conveniently housed. Located at the New Look store, the machine will ask you to strip down to your skivvies, after which a series of eight scanners will take thousands of measurements of your body and finally recommend the perfect pair of jeans for you. Bodymetrics boasts that not only do the scanners cost a fraction of their ordinary price, but they can be installed in mere hours, subsequently reducing lines and the number of returned items.

It may seem like an invasive step and questions still abound whether the body-scanner retains images, but it's a price to pay for added efficiency while shopping.