Danessa Myricks Beauty, a U.S.-based makeup brand, launched the Pride Infinite Chrome Flakes in collaboration with the Dragon Sisters. Known as the gender-bending multidisciplinary performance duo in the New York City nightlife scene, the Dragon Sisters partnered with the beauty brand to create a product that reflects the diversity of gender.
Pride is the latest addition to the Infinite Chrome Flakes collection and boasts a multi-chrome shade reflecting an intense prism of light. All colors of the rainbow are visible in the new product formula. The shade is inspired by the pride flag's rainbow colors and represents love, hope, and NYC queer nightlife.
Part of the product's promotional campaign includes the Dragon Sisters' new song called Beauty Supply, accompanied by a music video.
Image Credit: Danessa Myricks
Key Themes Behind This Trend
- Multichrome Makeup
- Opportunity to develop more products with innovative multichrome formulas that reflect diversity and inclusivity in beauty.
- Collaborative Partnership
- Opportunity to tap into the creativity and diversity of multidisciplinary performance artists for product development and marketing.
- Pride-inspired Products
- Opportunity to create more products with rainbow-inspired shades to celebrate and support the LGBTQ+ community.
Where This Applies
- Makeup
- Opportunity to innovate and create products that reflect diversity, inclusivity, and celebrate individuality.
- Performance Art
- Opportunity to collaborate with beauty brands for product promotion and inclusivity-themed content creation.
- Music
- Opportunity to create songs or soundtracks that complement makeup products and promote more diversity and inclusivity in beauty.
