For its Summer 2019 installment of pride apparel, Levi's focuses on a playfully sophisticated aesthetic. The company engages with minimalism and juxtaposes it with a rainbow array of colors. For one, the iconic denim company reinterprets its own logo in chromatically intense ways for its celebratory LGBTQ+ collection. Moreover, the pride apparel range also contains some timeless designs that are boldly elevated through the conscious infusion of elements. A great instance of this is the white denim jacket that boasts a rainbow-colored thread and features a rainbow embroidery underneath the color.
In addition, for its Summer 2019 pride apparel collection, Levi's partners with OutRight Action International. A 100% of the proceeds from the Levi's launch will go toward supporting the campaigns of this organization which advocates for LGBTQ+ rights.