Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,543 inspiring examples.
Trend Reports
Discover why 1,041 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,041 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,543 cutting edge ideas.

Attitude-Priced Cafes

La Petite Syrah Charges Coffee Based on the Payer's Rudeness

— March 19, 2016 — Lifestyle
La Petite Syrah is a cafe located in Nice, France that bases its priced coffee on the attitude of its customers. The eatery offers higher fees for drinks based on how rude the customer is when approaching the barista to pay. The drink prices are determined entirely on the customer's verbal interaction and if certain polite words are used.

The cafe has a menu listing price it works off of that increases depending on the customer's behavior. Depending on how the guest interacts with the baristas when ordering, the cup of coffee can nearly triple in price. The servers are instructed to give customers that order a coffee with the words, "Hello, a coffee please" the rate of €1.40. This goes up two times the cost if "hello" isn't used, and three times if the drink is ordered with the barking command, "coffee."
1.8
Score
Popularity
Activity
Freshness