The African Black Soap Pre-Shampoo Scalp Scrub Relieves Itching
Grace Mahas — August 4, 2020 — Social Good
References: walmart
The Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub was designed to relieve flaky and dry hair through its nature-inspired formulation. Launched by the granddaughters of Sofi Tucker, a widowed mother of four who sold Shea Nuts at the village market in Bonthe, Sierra Leone in 1912, the line helps "empower disadvantaged women to secure a brighter, healthier future."
The deep cleansing hair treatment boasts unique scrubbing nubs and charcoal particles to remove impurities from the scalp such as excess oil and build-up. Made with African Black Soap, Bamboo Charcoal, Tea Tree Oil, and Willow Bark Extract blend, the gentle scrub helps relieve itching with a cooling experience and leaves behind healthy hair and a refreshed scalp.
To use the Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub, hair and squeeze the gel directly onto the wet scalp before shampooing and massage the scrubs into the scalp. Rinse after five minutes.
Image Credit: Shea Moisture
The deep cleansing hair treatment boasts unique scrubbing nubs and charcoal particles to remove impurities from the scalp such as excess oil and build-up. Made with African Black Soap, Bamboo Charcoal, Tea Tree Oil, and Willow Bark Extract blend, the gentle scrub helps relieve itching with a cooling experience and leaves behind healthy hair and a refreshed scalp.
To use the Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub, hair and squeeze the gel directly onto the wet scalp before shampooing and massage the scrubs into the scalp. Rinse after five minutes.
Image Credit: Shea Moisture
Trend Themes
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Nature-inspired Scalp Treatments — Opportunity to develop scalp treatments using ingredients sourced from natural, sustainable sources.
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Scalp Care Innovation — Opportunity to innovate scalp care with unique treatments and tools for specific concerns, such as flakiness and itchiness.
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Empowerment-driven Beauty Brands — Opportunity to support and highlight beauty brands that prioritize empowering and uplifting disadvantaged communities.
Industry Implications
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Beauty and Personal Care — Opportunity for beauty and personal care brands to prioritize scalp health and offer unique, effective scalp treatments.
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Natural and Sustainable Ingredients — Opportunity for companies specializing in natural and sustainable ingredients to partner with beauty brands for scalp treatment formulations.
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Socially Responsible Entrepreneurship — Opportunity for socially responsible entrepreneurship to support and uplift disadvantaged communities through beauty and personal care initiatives.
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