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Clean Pre-Wash Scalp Exfoliators

The African Black Soap Pre-Shampoo Scalp Scrub Relieves Itching

— August 4, 2020 — Social Good
The Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub was designed to relieve flaky and dry hair through its nature-inspired formulation. Launched by the granddaughters of Sofi Tucker, a widowed mother of four who sold Shea Nuts at the village market in Bonthe, Sierra Leone in 1912, the line helps "empower disadvantaged women to secure a brighter, healthier future."

The deep cleansing hair treatment boasts unique scrubbing nubs and charcoal particles to remove impurities from the scalp such as excess oil and build-up. Made with African Black Soap, Bamboo Charcoal, Tea Tree Oil, and Willow Bark Extract blend, the gentle scrub helps relieve itching with a cooling experience and leaves behind healthy hair and a refreshed scalp.

To use the Shea Moisture African Black Soap Pre-Shampoo Scalp Scrub, hair and squeeze the gel directly onto the wet scalp before shampooing and massage the scrubs into the scalp. Rinse after five minutes.

Image Credit: Shea Moisture
Trend Themes
1. Nature-inspired Scalp Treatments - Opportunity to develop scalp treatments using ingredients sourced from natural, sustainable sources.
2. Scalp Care Innovation - Opportunity to innovate scalp care with unique treatments and tools for specific concerns, such as flakiness and itchiness.
3. Empowerment-driven Beauty Brands - Opportunity to support and highlight beauty brands that prioritize empowering and uplifting disadvantaged communities.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to prioritize scalp health and offer unique, effective scalp treatments.
2. Natural and Sustainable Ingredients - Opportunity for companies specializing in natural and sustainable ingredients to partner with beauty brands for scalp treatment formulations.
3. Socially Responsible Entrepreneurship - Opportunity for socially responsible entrepreneurship to support and uplift disadvantaged communities through beauty and personal care initiatives.
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