For years, prescription bottle labels have undergone little innovation, leaving patients to deal with an unfriendly design that can be difficult for some to comprehend. Although it appears straightforward for some, directions like "take 1 x 12 hours" can become confusing for individuals who take multiple prescriptions a day.
Designer Deborah Adler sought to change this by creating a new label, which has since been implemented by pharmacy giant CVS. The simple label addition features a minimalist design that has four columns: morning, midday, evening and bedtime. When prescribing medication, doctors can include when in the day the patient should take the medicine, indicating directions like "once in the morning and once in the evening" more clearly.