Totem Toy-Integrated Apparel

The 'Brand New Intention' Collection Shows Art by Reactor-88

This latest addition to the BNI, or 'Brand New Intention' collection presents a unique opportunity to wear the artwork of recognized artist Reactor-88. The Los Angeles-based web designer and digital artist began crafting his hand-painted vinyl works in 2005. Born Ryan Crippen, Reactor-88 stumbled into vinyl art while on a personal search to rediscover traditional painting.

Reactor-88’s vinyl work embodies his expertise as a graphic designer and his personal connection with traditional painting. The artist's appreciation for the street art aesthetic is clearly evident in the bold, strong lines of his work. While at first glance, his work appears stenciled, Reactor actually hand draws and paints every color and detail in his toys and illustrations.

Vinyl Art
Disruptive innovation opportunity: Incorporating vinyl art into fashion and apparel design.
Artist Collaborations
Disruptive innovation opportunity: Partnering with recognized artists to create unique and wearable art collections.
Street Art Aesthetics
Disruptive innovation opportunity: Embracing bold and strong lines inspired by street art in product design.

Industries Being Reshaped

Fashion and Apparel
Disruptive innovation opportunity: Integrating art and design into clothing and accessories.
Fine Arts
Disruptive innovation opportunity: Exploring new ways to bring traditional painting techniques into the digital world.
Graphic Design
Disruptive innovation opportunity: Experimenting with hand-drawn and painted elements in digital illustrations and designs.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 62%
Freshness 8%