Miyoko’s Creamery, creator of "The Official Cheese of OMGs," is introducing new melting dairy-free cheeses in a pre-release bundle that can be ordered a month in advance of the official retail launch. In Miyoko’s New & Rare Bundle, there are dairy-free slices and cheese-like wheels, plus plant-based butter alternatives that can be used to make vegan grilled cheese sandwiches at home with the addition of fresh bread.
Miyoko’s Creamery was planning to launch a 24-city food truck tour to share vegan grilled cheese sandwiches made with its new cheeses and butter products but the current global pandemic called for the Grilled Cheese Nation tour to be postponed. Instead, people at home can tune into Miyoko’s Home Comforts, a cooking show that's hosted on weekdays on Facebook Live.
Image Credit: Miyoko’s Creamery
Key Themes Behind This Trend
- Vegan Cheese Alternatives
- As more people adopt plant-based diets, there is an opportunity for companies to create new, innovative vegan cheese alternatives.
- Direct-to-consumer Bundles
- Providing customers with the opportunity to pre-order bundles that include new products is a trend that could disrupt the food industry.
- Virtual Cooking Shows
- Hosting virtual cooking shows during the pandemic is a trend that could continue to gain popularity in the digital space.
Where This Applies
- Food and Beverage
- The food industry is seeing a growth in vegan and plant-based products, making it an opportunity for businesses to expand their offerings.
- Direct-to-consumer
- Direct-to-consumer sales of food products is a growing trend that could be a disruptive innovation opportunity for businesses in the food industry.
- Entertainment
- The use of virtual events and cooking shows as a form of entertainment has seen a rise during the pandemic and could be an opportunity for businesses in the entertainment industry.
