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Athletic Headphone Ads

This Ad Shows Serena Williams Overcoming Negativity Through Powerful Music

— September 9, 2015 — Lifestyle
This commercial promotes the Beats by Dre headphones while simultaneously endorsing powerful music by featuring Serena Williams overcoming negative publicity. The ad begins with the 21-time tennis champion waking up to the news, which is sharing a negative story about her athletic performance.

Instead of getting angry, Serena puts in her Beats by Dre headphones and the song Rise Up by Andra Day starts playing. The commercial follows Serena on a morning jog through the city, which is filled with television and other mediums displaying negative news -- but Serena keeps running. The end of the commercial features the athlete atop a flight of concrete stairs as the brightly glowing sun rises.

The message silently encourages people to never give up on their dreams no matter how much negativity might surround them. It also boasts how powerful music can impact, motivate and inspire people.
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