Popsicle, the beloved frozen treat brand, recently joined forces with Tamera Mowry-Housley to give families the chance to win $2,500 to invent the next Popsicle flavor through "imaginative play." This play could range from "writing hilarious jokes for Popsicle sticks, to crafting original pack artwork, right down to inventing new pops, themselves."
Dubbed Powered By Imagination, the challenge is open for family from July 29-September 30, 2021 on the brand's website. The winners will be chosen with the help of Tamara based on "inventiveness and originality, creativity, and alignment with the theme of Powered by Imagination."
"Popsicle was originally invented by an 11-year-old. So, inspiring imaginative play has been part of our brand's DNA for over 100 years," said Russel Lilly, Vice President, U.S. Ice Cream at Unilever.
Image Credit: Popsicle