The powder beauty we see in Alex But's fashion photos is pale as a ghost. A pigmented blue power is used to dust the model's entire face, and even her eyelashes are coated in the substance.
In the first photograph, the model stares up above, with a bright white light blinding her eyes. A blue powder falls down around her eyes, where her lips are also coated with the blue color. With a white backdrop, the powder also falls from the model's face onto the space around her. Smears of blue can also be seen across the walls.
The last photos are divided; the background becomes darker, as the blue color is rubbed onto the space. The light becomes more dim where the powder beauty becomes a part of her surroundings, the blue pigment taking over.