Pattern-Enriched Hipster Catalogs

This Potipoti Spring Collection is Inspired by Nomadic Prints

The Potipoti Spring collection for 2014 is sure to be a favorite among nomadic hipster types and lovers of travel. If you’re a fan of found, vintage or nomadic clothing and accessories, you will love this stunning collection of carryalls, scarves and dresses. The unisex range boasts patterned motifs that are conceived by visual artists Nando Cornejo and Silvia Salvador.

Mixing fresh hues with bold prints, the Potipoti Spring collection for 2014 is nothing short of fun. The vibrant range is both eye-catching and elegant, proving that style and comfort can go hand-in-hand. This collection is the epitome of effortlessly cool hipster styling and boasts the perfect essentials for an Instagram-worthy road trip or a day spent at the beach.

Nomadic-inspired Clothing
The trend of nomadic-inspired clothing continues to grow, providing opportunities for new designers to create unique pieces with bold prints and vibrant hues.
Unisex Fashion
Gender-neutral clothing lines, like Potipoti's Spring collection, are gaining popularity and creating opportunities for businesses to cater to a broader customer base.
Printed Accessories
The demand for printed scarves and carryalls seen in Potipoti's collection is providing opportunities for niche accessory designers to create unique printed pieces.

Sectors Adopting This

Fashion
The fashion industry can continue to push creative boundaries by exploring new cultural trends and creating pieces that appeal to a younger, hipster demographic.
Accessories
The growing popularity of printed accessories, as seen in Potipoti's collection, is providing opportunities for accessory designers to create unique and desirable pieces.
Travel
As travel becomes more accessible and popular, providing appropriate clothing, like the nomadic-inspired pieces in Potipoti's collection, could be a disruptive innovation opportunity in the travel industry.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 33%
Freshness 8%