Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tom's of Maine Explores New Forms of Biodegradable Material

 - Jul 14, 2013
References: tomsofmaine & earth911
Tom's of Maine is a business with a social mission of being environmentally sustainable, and as such they are researching the viability of using potato starch packaging. Specifically, they are looking to use non-genetically modified, below food-grade potatoes, which means they would normally be considered waste. While potatoes are the largest commodity in Maine's agricultural industry, similar technology could be applied to a variety of other waste products, especially wood, waste paper, sugar corn, grass and grain.

This will not only cut down on millions of potatoes thrown away each year, but will also serve as a more sustainable packaging solution. However, since Tom's of Maine is a personal care company, they face a unique set of challenges as their products are often kept in high-humidity areas like bathrooms. This does present an exciting opportunity for other sectors, like the food service industry. Tom's of Maine remains enthusiastic and optimistic about potato starch packaging technology.