La Ratte Potatoes Will Now Come in New Packaging
Michael Hemsworth — December 8, 2021 — Eco
References: tuorekartano.fi & packagingeurope
This new packaging for La Ratte potatoes has been show off by Finland-based potato processing company Tuorekartano Oy to help put a focus on more eco-friendly solutions. The packaging was developed for the brand by Metsä Board and maintains a highly recyclable profile that is also biodegradable to allow consumers to compost it from home. The packaging is suited for direct contact with food, which is further enhanced with a dispersion coating.
CEO of Tuorekartano Oy Kari Kastari commented on the new La Ratte potatoes packaging saying, "Tuorekartano is a company committed to Agenda 2030 and Commitment 2050 and has set itself clear sustainability targets. Plastic-free packaging, such as La Ratte cartons, is part of these goals. We have already reduced the amount of plastic in our packaging materials by 25%.”
CEO of Tuorekartano Oy Kari Kastari commented on the new La Ratte potatoes packaging saying, "Tuorekartano is a company committed to Agenda 2030 and Commitment 2050 and has set itself clear sustainability targets. Plastic-free packaging, such as La Ratte cartons, is part of these goals. We have already reduced the amount of plastic in our packaging materials by 25%.”
Trend Themes
1. Home-compostable Packaging - The trend of eco-friendly, biodegradable, and compostable packaging is gaining momentum across different industries.
2. Direct Food Contact Packaging - Packaging that is safe for direct contact with food is becoming increasingly important to consumers, prompting industry leaders to innovate in this space.
3. Sustainable Packaging - The sustainability movement in packaging is driving industry players to develop innovative solutions that reduce energy consumption and material waste.
Industry Implications
1. Food and Beverage - The trend towards eco-friendly packaging is transforming the food and beverage industry as companies seek to reduce waste and minimize their carbon footprint.
2. Packaging - The direct food contact packaging innovation can affect multiple packaging industries, including cosmetics and pharmaceuticals.
3. Paper and Pulp - The demand for sustainable packaging options is driving innovation in the paper and pulp industry, creating opportunities for companies to provide compostable and biodegradable solutions.
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