The Paxo Potato Rosti Cake Mixes Come in Two Flavors
Michael Hemsworth — September 21, 2023 — Lifestyle
The Paxo Potato Rosti Cake mixes are a new addition to the Premier Foods' brand's dry mix product roster that's perfect for consumers to try out this fall.
The mixes come in two flavors including Red Onion & Herb and Mixed Veg, which are both made with potatoes, herbs and vegetables, and only require water to be prepared. The mix is suitable, upon being mixed, for preparation via baking, grilling or frying to make it the perfect option for vegetarian consumers to add into their favorite meals or enjoy on its own. Arriving in the UK at grocers this month, the mixes are priced at £1.89 for a 120-gram pack.
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Paxo Potato Rosti Cake mixes saying, "The versatile Potato Rosti Cakes can be paired with a variety of meals, expanding Paxo past the traditional roast dinner and to other cuisines, and times of consumption throughout the day. By expanding its range, Paxo aims to widen its appeal to attract new shoppers and drive further sales for the category and retailers.”
The mixes come in two flavors including Red Onion & Herb and Mixed Veg, which are both made with potatoes, herbs and vegetables, and only require water to be prepared. The mix is suitable, upon being mixed, for preparation via baking, grilling or frying to make it the perfect option for vegetarian consumers to add into their favorite meals or enjoy on its own. Arriving in the UK at grocers this month, the mixes are priced at £1.89 for a 120-gram pack.
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Paxo Potato Rosti Cake mixes saying, "The versatile Potato Rosti Cakes can be paired with a variety of meals, expanding Paxo past the traditional roast dinner and to other cuisines, and times of consumption throughout the day. By expanding its range, Paxo aims to widen its appeal to attract new shoppers and drive further sales for the category and retailers.”
Trend Themes
1. Ready-to-mix Rosti Products - The Paxo Potato Rosti Cake mixes provide a convenient and versatile option for vegetarian consumers to enhance their favorite meals or enjoy as a standalone dish.
2. Expansion of Flavor Options - The availability of two flavors, Red Onion & Herb and Mixed Veg, offers consumers greater variety and allows Paxo to tap into new consumer preferences.
3. Diversification of Meal Occasions - The Paxo Potato Rosti Cake mixes can be enjoyed throughout the day, expanding the brand's appeal and creating new consumption opportunities.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can leverage the trend of ready-to-mix rosti products to develop innovative offerings that cater to consumers' growing demand for convenience and variety.
2. Vegetarian/vegan Food - The vegetarian/vegan food industry can explore the disruptive innovation opportunities presented by Paxo's Potato Rosti Cake mixes, providing new options for plant-based meals and expanding the market.
3. Retail/foodservice - The retail/foodservice industry can capitalize on the popularity of ready-to-mix rosti products by stocking and promoting Paxo's Potato Rosti Cake mixes, attracting new shoppers and driving sales in the category.
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