With people staying at home and stocking up on snacks, stashes are being raided by hungry roommates, family members and partners, and Lay's is introducing a playful solution with its cleverly disguised potato chip box. Lay's created a solution for snackers who frequently find that their favorite food items go missing, and L is for Lay's takes the form of a book-shaped box that can be hidden in plain sight.
The potato chip-hiding box, which is touted as a "Lay’s Bestseller," is being given away on social media to help people make sure that their best supply of snacks remains a secret.
Although the potato chip box itself is dressed up with the brand's bright colors, the design integrates folk elements that make it look more like a classic storybook.
Image Credit: Lay's