Based in Seoul, Korea, design firm cobb studio produces a cheerful and imaginative positive campaign for Hyundai. The promotional materials center around the values of family and love. Through a toy-inspired visual approach, the creative company can surely make one smile.
The incredibly positive campaign features three videos and a handful of images. The animations have a playfully wonderful dynamic as they exhibit quirky, adorable, well-running machines. cobb studio beckons the audience to play LOVE "to express love and gratitude," SMILE for "a day [...] filled with smiles and laughter," and FAMILY to "show how happy it is to be with all family members."
The positive campaign surely generates views and audience engagement due to its incredibly contagious optimistic and loving approach.