Sleepy Supermodel Editorials

Inez and Vinoodh Captured Gisele Bündchen for Porter Spring 2014

This Porter Spring 2014 fashion spread confirms what we all suspected: that supermodels spend their time off lounging around in couture.

Famous fashion photography team Inez Van Lamsweerde and Vinoodh Matadin capture this sultry shoot for online retailer Net-a-Porter. In the new issue of the retailer's magazine, supermodel Gisele Bündchen lounges around at home while wearing the fabulous clothes that are for sale on the site. Bündchen spends most the shots laying in bed look incredibly comfortable, even though she is wrinkling clothing that costs more than most people's rent.

What you notice first about this Porter Spring 2014 style shoot is the bright colors. Bright hues are not just on the clothing but also on the decorations. Colorful bedspreads that excite the eye, vibrant flowers and pretty hues candles all make you wish for the setting as much as for the clothing.

Fashionable Loungewear
An opportunity to create loungewear with fashionable designs for people to look good while being comfortable.
Vibrant Home Decor
An opportunity to create vibrant and unique home decor products to complement bright and colorful clothing styles.
Bed-centered Fashion Shoots
An opportunity to create bed-centered fashion photoshoots that showcase comfort as well as style.

Sectors Adopting This

Apparel
An opportunity for apparel companies to create fashionable loungewear.
Home Decor
An opportunity for home decor companies to create unique and colorful decor products that complement bright clothing styles.
Photography
An opportunity for photographers to experiment with bed-centered fashion shoots that showcase comfort as well as style.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 78%
Freshness 8%