Computer accessories company Logitech offers portable keyboard designs for Bluetooth devices that are both tactile and highly stylish. While most companies focus on the development of new products, Logitech focuses on making existing products better. This concept is solidified through the company's keyboard designs, which deviate from the standard square shapes, offering a sleek, circular shape that's both quirky and futuristic.
Designed by Jinwon Yook, the keyboard offers a sense of playfulness that can often forgotten in the technology industry. The round, soft keys take a more friendly approach to the device, offering something that's as pleasant to look at as it is to touch. Available in a variety of colors, this portable keyboard enables the user to curate their own unique work space.
Why This Trend Is Growing
- Circular-key Designs
- Disruptive innovation opportunity: Companies can explore circular-key designs for keyboards to offer a more playful and aesthetically pleasing user experience.
- Tactile Bluetooth Keyboards
- Disruptive innovation opportunity: Developing tactile Bluetooth keyboards can provide users with a more satisfying typing experience while using portable devices.
- Personalized Workspaces
- Disruptive innovation opportunity: Creating portable keyboards in various colors and designs can allow users to customize their workspaces and express their individuality.
Industries Being Reshaped
- Computer Accessories
- Disruptive innovation opportunity: Computer accessory companies can focus on creating innovative keyboard designs to differentiate themselves in the market.
- Technology
- Disruptive innovation opportunity: Companies in the technology industry can explore unconventional and visually appealing keyboard designs to attract more consumers.
- Product Design
- Disruptive innovation opportunity: Design firms can focus on creating unique and tactile keyboard designs that deviate from the traditional square shape to offer a fresh perspective on computer accessories.
