The Miami Ad School hopes to reduce the use of extremely popular pop icons in advertising with the 'Let Them Rest in Peace' campaign. Working in conjunction with Ogilvy Brasil, Miami Ad School called out ad agencies for overusing figures such as Che Guevara, Marilyn Monroe and Albert Einstein.
Tired of seeing the same references over and over, the ad school challenged advertisers to get more creative. The ad copy of "let him rest in peace" or "let her rest in piece" expresses the school's frustration over the exhaustive use of the dead icons.
In creating a striking campaign disparaging advertising practices, the Miami Ad School is effectively branding itself as an innovative space for advertising education.