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Chocolate-Infused Breakfast Pastries

The Latest Pop-Tarts Flavor is a Sweet Breakfast Treat

— January 20, 2016 — Lifestyle
Kellogg's is starting the new year with a new Pop-Tarts flavor that gives consumers a delicious way to eat chocolate for breakfast. Packaged in a flaky pastry shell that can be eaten on the go, this product provides a tasty and convenient way to start the day.

The latest Pop-Tarts flavor is Chocolatey Caramel and it consists of a chocolate pastry shell stuffed with a deacdent caramel filling. The pastry is then topped with chocolate frosting and rich brown icing. The delicious combination delivers a rich chocolate flavor that is both sweet and slightly salty. In order to keep chocoholics happy, this flavor will be a permanent addition to the existing Pop-Tarts lineup.

The chocolatey new addition is also joined by two other highly anticipated flavors that have already been spotted on store shelves: Maple Bacon and Watermelon.
Trend Themes
1. Chocolate-infused Breakfast Foods - The trend of infusing breakfast foods with chocolate presents an opportunity for companies to offer innovative, indulgent breakfast options to consumers.
2. Convenient, Portable Breakfast Foods - The trend of on-the-go breakfast options presents an opportunity for companies to offer breakfast foods that are both tasty and convenient for busy consumers.
3. Unique and Unexpected Flavor Combinations - The trend of mixing unexpected flavors, such as chocolate and bacon or chocolate and watermelon, presents an opportunity for companies to offer bold and distinctive taste experiences.
Industry Implications
1. Breakfast Foods - The food industry can capitalize on the trend of chocolate-infused and portable breakfast foods by innovating and introducing new products that cater to busy individuals.
2. Snack Foods - The snack food industry can create new products that offer a unique twist on traditional snacks, such as introducing chocolate and bacon or chocolate and watermelon flavored snacks.
3. Confectionery Products - Confectionery manufacturers can jump on the trend of unique and unexpected flavor combinations by experimenting with new combinations, such as chocolate with unexpected fruit or vegetable flavors.
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