Grubhub and Popeyes are teaming up to give customers a free taste of the Popeyes Chicken Sandwich each Friday throughout the summer. Grubhub noted that its internal data shows that Fridays are the most popular day of the week for users to order chicken sandwiches. Based on this, the app is making it even easier for everyone to enjoy chicken sandwich Fridays with its automatic promotion.
The promotion offers customers free delivery and one free Popeyes Chicken Sandwich on any order of $20 or more on any Friday throughout the months of June, July, and August 2022. This not only encourages more Grubhub users to try Popeyes' delicious meals, but also encourages users to order Grubhub on Fridays, since a free sandwich is an excellent value-add, whether for a personal or a family-sized order.
It is important to note two things in regards to this promotion. Firstly, the promotion is applied automatically at checkout, meaning there are no promo codes to remember. Secondly, the promotion is only valid to redeem a regular Popeyes Chicken Sandwich, the Buffalo version of the sandwich is not eligible for the discount.
Image Credit: Grubhub
Why This Trend Is Growing
- Free Sandwich Promotions
- Partnering with popular food chains and offering free sandwiches or delivery on specific days can be a disruptive innovation opportunity for food delivery platforms looking to increase customer engagement and sales.
- Targeted Promotions Based on User Data
- Analyzing user data to determine popular days or food choices and creating promotions around those insights is a trend that can help food delivery companies increase orders and customer loyalty.
- Collaborations Between Food Chains and Delivery Services
- Collaborating with popular food chains to provide exclusive deals or limited-time promotions can be a trend that benefits both the food chain and the delivery service, as it attracts new customers to both businesses.
Industries Being Reshaped
- Food Delivery
- Developing promotions and targeted marketing based on user data can increase customer loyalty and attract new customers, providing a disruptive innovation opportunity for food delivery companies.
- Fast Food
- Partnering with food delivery services for exclusive deals and limited-time promotions can help fast food chains increase sales and attract new customers, making it a trend to watch in the industry.
- Marketing and Advertising
- Creative and targeted marketing campaigns for promotions and collaborations can help businesses increase their reach and sales, providing a disruptive innovation opportunity for marketing and advertising companies.
