A Uniquely Decorated Rug by Hugo Zumbühl for Ruckstuhl

 - Apr 21, 2010   Updated: Jun 20 2011
References: dailytonic
The Pompom carpet by Hugo Zumbühl for Ruckstuhl debuted at Salone del Mobile. Material played a large part in the creation of this tactile rug. Made of a tufted chenille yarn backing, the Pompom carpet has several plush wool bobbles stitched in at regular intervals.

The playful Pompom carpet is minimalistic enough to complement many interiors but contains enough color to add warmth to an industrial space.

Implications - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by including elements of eccentric novelty in a conventional product. By appealing to a consumer's sense of originality and unconventionality, a brand establishes itself as innovative and unique.