Discussions around sports car tend to center around their more extreme aspects — horsepower, 0 to 60 times, handling, etc. — but Poltrona Frau's new office chair takes direct inspiration from a less glitzy aspect of high-performance vehicles: the seats. The Italian brand's 'Cockpit' chairs were created in partnership with the Ferrari design team, and they indeed have the aggressive, ruthlessly efficient look that has made the automaker a household name.
Poltrona Frau's Cockpit chair comes in two styles: the 'President' offers a high backrest, while the 'Executive' has lower back support. In either case, the chairs feature a segmented, scooped design that instantly reminds one of the bucket chairs that are an essential aspect of race cars. The chairs are also emblazoned with Ferrari branding to emphasize that point.
Why This Trend Is Growing
- Sporty Office Chairs
- The success of Poltrona Frau's Cockpit office chair collaboration with Ferrari design team could inspire other designers to create sporty office chairs.
- Automotive-inspired Office Furniture
- Poltrona Frau's Cockpit office chair collaboration with Ferrari design team could pave the way for further innovation in automotive-inspired office furniture and decor.
- Branded Office Furniture
- Branding has an important position in the office furniture industry, taking inspiration from Ferrari, other companies could use brand tie-ups to create more branded office furniture products.
Industries Being Reshaped
- Office Furniture
- Collaborations between furniture and automotive brands such as Poltrona Frau and Ferrari could lead to an ongoing trend of designing office furniture with an automotive twist.
- Automotive
- Automotive brands such as Ferrari have the opportunity to expand their product line into the office furniture market through collaborations like Poltrona Frau's Cockpit chair.
- Marketing and Advertising
- Marketing and Advertising industries through branding have the potential to synergize with the furniture industry more, setting a new precedence for the proliferation of specialty items.
