Photographer Julien Bernard captures 'Girls on Film', a polaroid editorial for The Ones 2 Watch. The story revives retro photo prints and is inspired by the nostalgic imagery of the 70s and 80s.
In the shoot, models Kersti Pohlak, Jess Gold, Eva Minaeva and others pull off messy tresses, bare-faced makeup looks and a wardrobe of youthful casuals that is styled by Manuel Estevez. Hair and makeup for the polaroid editorial is courtesy of Anais Lucas Sebagh and Vichika Yorn who transform models into retro vixens.
The photoshoot's fashions include cozy and classic knits from labels like Acne Studios and SANDRO among other names. Overall, it's vibe is youthful, carefree and candid, much like the words one would associate with aged fashion imagery.
Why This Trend Is Growing
- Polaroid Fashion Editorials
- The trend of using polaroids for fashion editorials creates an opportunity for companies to bring back the nostalgia of retro photography through digital or hybrid solutions.
- Bare-faced Makeup Looks
- The trend of utilizing minimalistic beauty can create an opportunity for makeup companies to market versatile, natural, and sustainable products.
- Casual Youthful Wardrobe
- The trend of combining nostalgia with casual comfortwear presents a space for fashion retailers and designers to develop and market collections that are cozy, chic, and timeless.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the trend of nostalgic imagery for their marketing campaigns and product designs.
- Photography
- The photography industry can take advantage of the trend of utilizing polaroids in fashion editorials to create and sell polaroid cameras and accessories.
- Beauty
- The beauty industry can capitalize on the trend of natural and minimalistic makeup looks to create and market versatile, sustainable, and inclusive beauty products.
