After an earthquake devastated Japan, Pokemon With You formed as a disaster relief campaign, providing a decorated train which offered children and adults an opportunity to escape from the devastating realities. The campaign has since evolved into a popular sightseeing train which has been providing entertainment and joy across Japan since its conception.
The train is now getting a Pikachu-themed makeover, and will be decorated inside and out with the popular animated character. The train is completely Pika-fied and features couches and decor inspired by the popular franchised mascot. Complete with careful yellow and brown details, the train offers children a variety of activities while adults are provided the opportunity to relax and see the sights.
The campaign speaks to the continuous popularity of anime-culture and Pokemon's mass appeal to a global market.