When you're a lesser known company, things like point of sales displays are big selling point. While on the surface they look good, they can also say a lot about the company, what they believe and how they want to be perceived. This Fruitberry point of sales display is simple but gets the message across very easily.
If you're looking for earthy and organic drinks then this would be the brand to go to, at least according to their advertising. While Fruitberry may not be a household name the way Coca-Cola is, with strong marketing like this, they can still engage customers in a niche way.
The display uses the shape of a tree with the bottles representing fruit on the tree. While it's simple, it's also interesting enough to hold onto the interest of customers.