These point of purchase materials for Philadelphia Cream Cheese were designed for customers in Brazil by Augusto Gottsfritz, a product designer and "3D Cormaya" based in Sao Paulo. The POP display is an excellent example of exhibition design as well as product design and advertising.
The Philadelphia point of purchase materials are diverse, consisting of shelving displays, display cases by the cash register, free utensils, stickers and print materials. The mockups are clearly built for in-store use and are strategically placed to ensure shoppers think of the Kraft brand while grabbing their groceries. Intuitive placement is clearly something they are leaning on.
Augusto Gottsfritz currently works as a professor teaching post graduate courses at the Universidade Anhembi Morumbi.
Key Themes Behind This Trend
- Interactive Point-of-purchase Displays
- This trend presents an opportunity for companies to create engaging and interactive displays that capture the attention of customers and enhance their shopping experience.
- Experiential Exhibition Design
- By incorporating exhibition design elements into retail displays, businesses can create immersive and memorable brand experiences for customers.
- Strategic In-store Marketing
- The use of carefully placed displays and materials can help businesses increase brand awareness and encourage impulse purchases.
Where This Applies
- Retail
- Retailers can leverage these trends to enhance their in-store marketing strategies and create a more engaging shopping environment.
- Advertising
- The incorporation of exhibition design and interactive displays in advertising campaigns can capture consumers' attention and drive brand recognition.
- Product Design
- Product designers can explore innovative ways to integrate exhibition elements into their designs and create functional and visually appealing point-of-purchase materials.
