These point of purchase materials for Philadelphia Cream Cheese were designed for customers in Brazil by Augusto Gottsfritz, a product designer and "3D Cormaya" based in Sao Paulo. The POP display is an excellent example of exhibition design as well as product design and advertising.
The Philadelphia point of purchase materials are diverse, consisting of shelving displays, display cases by the cash register, free utensils, stickers and print materials. The mockups are clearly built for in-store use and are strategically placed to ensure shoppers think of the Kraft brand while grabbing their groceries. Intuitive placement is clearly something they are leaning on.
Augusto Gottsfritz currently works as a professor teaching post graduate courses at the Universidade Anhembi Morumbi.
Cream Cheese Retail Displays
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